Interviewing & SLIP Exercises

Over the week individually and as a team we have been doing a lot of interviewing, asking the open ended questions that we produced as a team in class. This helps us get a better understanding of why people may feel stressed in the city, where they feel most stressed, and what they might do to reduce their stress. We have used the SLIP technique to help us compile and condense our information and produce insights to where we could target for our visual brief. Through our initial interviews and SLIP exercises we also exposed gaps in our knowledge and produced new questions that we then had to go back and ask.

Our SLIP exercises helped us find that the thing that makes people the most stressed in the city is getting from 'A' to 'B', the thing people are most likely to do to reduce their stress is taking a moment for themselves, and the reason why people are most likely to not to do something that they know reduces their stress is because they have no time/are too busy.