Georgia's Reflective Diary For 222.358 VCD Studio IIIB
Friday, 21 October 2016
Final Reflections
The biggest learning that I took from this paper was how valuable user testing and gaining understanding of the audience first-hand and not just secondary research is. Before this I had not done anything that resembled experience design, but this project really showed me how an idea that might start off feeling purely anthropological and experiential with no room for design can actually be supported and strengthened by different design platforms.
In terms of our project, I am most happy with the way we stepped out of the classroom and into the real world and actually tested our ideas on our true target audience. I feel like this gave us massive ideas for our project and I truely don't think we would have produced anything nearly as realistic and tangible as we did without doing this. The insights we gained from these 'prototyping' sessions were invaluable and really made us think about every little thing we were doing, why we were doing it, and how changing that could impact the result.
If we had to push our idea further we could imagine developing a series of 7-10 second long promo videos for social media platforms, that could go viral and spread awareness of Hi-Five Week and the issue we are combating to an even greater extent. We spent so much time researching, testing, and polishing our idea down to a gem that we didn't actually start designing until the end of week 10, meaning that some ideas like this one were left our of our final campaign proposal.
In terms of our project, I am most happy with the way we stepped out of the classroom and into the real world and actually tested our ideas on our true target audience. I feel like this gave us massive ideas for our project and I truely don't think we would have produced anything nearly as realistic and tangible as we did without doing this. The insights we gained from these 'prototyping' sessions were invaluable and really made us think about every little thing we were doing, why we were doing it, and how changing that could impact the result.
If we had to push our idea further we could imagine developing a series of 7-10 second long promo videos for social media platforms, that could go viral and spread awareness of Hi-Five Week and the issue we are combating to an even greater extent. We spent so much time researching, testing, and polishing our idea down to a gem that we didn't actually start designing until the end of week 10, meaning that some ideas like this one were left our of our final campaign proposal.
Final Presentation
Today we had our final presentation! We got to uni early to set up our two foam hand installations in The Pit and also get in lots of practices of our speech and timing with our video before class.
I was feeling quite confident for the presentation (although my nervous tummy thought otherwise) because we had had time to practice and I knew that I would have the support of my team members. One fantastic insight about being in a team as that when it comes time to speak in presentations the script has been divided into three. This means you only have to say a line or two at a time, which gives you a small break between speaking making you less likely to trip up, and also before you know it you're on your last cue card. We got lots of laughs and smiles at our video and we were nearly perfect with our timing, except for one small part where Hannah accidentally rushed through her lines and then we had to wait for a beat or two for the clip to change. This didn't seem to effect the overall tone of our presentation at all though so all in all we were very pleased.
We did have one moment of uncertainty after we finished our presentation and the lecturers made a comment about us being under time, but this would have only been by about 8 seconds (as we know our video is about 8 seconds shorter than 4 minutes and we were speaking to our video). We think it probably just surprised them as every other group who had presented so far that morning was about a minute or more over time!
I was feeling quite confident for the presentation (although my nervous tummy thought otherwise) because we had had time to practice and I knew that I would have the support of my team members. One fantastic insight about being in a team as that when it comes time to speak in presentations the script has been divided into three. This means you only have to say a line or two at a time, which gives you a small break between speaking making you less likely to trip up, and also before you know it you're on your last cue card. We got lots of laughs and smiles at our video and we were nearly perfect with our timing, except for one small part where Hannah accidentally rushed through her lines and then we had to wait for a beat or two for the clip to change. This didn't seem to effect the overall tone of our presentation at all though so all in all we were very pleased.
We did have one moment of uncertainty after we finished our presentation and the lecturers made a comment about us being under time, but this would have only been by about 8 seconds (as we know our video is about 8 seconds shorter than 4 minutes and we were speaking to our video). We think it probably just surprised them as every other group who had presented so far that morning was about a minute or more over time!
Tuesday, 18 October 2016
Dossier
I came up with the idea of making our dossier as a video because the best and most convincing part of our project is all of the video documentation we have of us prototyping on Lambton Quay. I also think that by occupying the viewer with video and photos on the screen, they will be more likely to actually absorb everything that we are saying/we think is important for them to know - instead of just flicking through a document and not reading it thoroughly.
I wrote a script for our dossier and then we used Hannah's microphone to create a voice-over on
top of the video. The video came together quite easily as I only needed to grab documentation photos off of our blog and search for the best clips from our prototyping/user testing outings.
I wrote a script for our dossier and then we used Hannah's microphone to create a voice-over on
top of the video. The video came together quite easily as I only needed to grab documentation photos off of our blog and search for the best clips from our prototyping/user testing outings.
W12S1 Class & 'Shark Tank' Critique
Today we practiced our presentation draft to a few of our peers and Donald, and then we entered the 'Shark Tank' to get feedback from Tristam and Mark as well. This was a great session and although I had had to stay up very late writing the script and finishing the presentation video it was worth it as we could get a clear idea of what was working and what needed looking at again. This also gave us a change to start learning our script.
Monday, 17 October 2016
Touchpoint Development
We created a promo video to generate awareness of Hi-Five Week and to notify people about the reason branded ambassadors will be on the street hi-fiving. I like the upbeat, fun music we used for our video and the contrast of short, quick cuts and longer shots. I feel like the video does a good job of introducing people to the idea of Hi-Five Week.
This video will direct viewers to the campaign website we have created which contains information to help the audience understand our key messages and inspire them to participate in Hi-Five Week. We developed our website into a long scrollable webpage with hover elements to make it more interactive. We chose a scrolling webpage to keep the user's journey through the site simple and easy. We alternated between orange and white panels to break up the website into sections and to make it more visually interesting. The website contains information about the campaign, the issue, five ways to wellbeing, our street event, supportive campaign merchandise, proposed sponsors, and the poster collection.
This video will direct viewers to the campaign website we have created which contains information to help the audience understand our key messages and inspire them to participate in Hi-Five Week. We developed our website into a long scrollable webpage with hover elements to make it more interactive. We chose a scrolling webpage to keep the user's journey through the site simple and easy. We alternated between orange and white panels to break up the website into sections and to make it more visually interesting. The website contains information about the campaign, the issue, five ways to wellbeing, our street event, supportive campaign merchandise, proposed sponsors, and the poster collection.
We developed this series of six posters for our Hi-Five Week campaign, one for each of the ways to wellbeing, to help promote mindfulness and create conversation around mental health. We were originally not going to produce posters as we didn't want to create yet another poster advertising an event, but I believe the way that we are using these posters is more impactful, interesting and purposeful. The posters aren't only applicable during the actual Hi-Five Week.
As well as imagining having branded ambassadors in our t-shirts, we also have foam hands that would be installed on the sidewalk. People can hit the hands for stress release, but they also have the added benefit of acting as unusual, eye-catching promotion for the campaign. I know I certainly like to hit the foam hands, and through our user testing we found that other people do too, so I would like to think they would actually be super effective on the city streets.
Tuesday, 11 October 2016
Final Session Filming On Lambton Quay
We got our t-shirt designs screen printed on Monday to wear filming on Tuesday. We wanted to have proper branded shirts on to film our promo video and some footage for our presentation.
As we were now truely embodying our campaign we gained some new interesting insights. For example: on a few occasions when we offered people a hi-five they swiftly declined saying 'I don't have time sorry'. This was quite humorous as a hi-five is one of the quickest interactions we could have had with them. We thought that the only reason that someone would say they don't have time is if they thought we were going to want to talk to them or ask for donations. Another interesting type of interaction was that lots of people came up to us for directions as they obviously thought because we looked like an organisation we would know the area. A few people also stopped to ask us about our cause which was great.
It was yet another successful day down on Lambton Quay; seeing how our hi-fives improved people's days and made them smile!
As we were now truely embodying our campaign we gained some new interesting insights. For example: on a few occasions when we offered people a hi-five they swiftly declined saying 'I don't have time sorry'. This was quite humorous as a hi-five is one of the quickest interactions we could have had with them. We thought that the only reason that someone would say they don't have time is if they thought we were going to want to talk to them or ask for donations. Another interesting type of interaction was that lots of people came up to us for directions as they obviously thought because we looked like an organisation we would know the area. A few people also stopped to ask us about our cause which was great.
It was yet another successful day down on Lambton Quay; seeing how our hi-fives improved people's days and made them smile!
Sunday, 9 October 2016
Campaign T-Shirt
We designed a t-shirt using the slogan that we decided on after the last interim critique session. We had an initial idea for the logo that we would use on the chest of the t-shirt, but we had to edit it as we realised the hands were in an awkward, inappropriate place considering we are all female! It was hard to find the right combination of size (for legibility) and interesting design. We iterated the design many times until we found a placement we were happy with.
Friday, 7 October 2016
Interim Critique/Prototyping 2
Today we set up two different foam hand prototypes to test which installation people would interact with more; handing from above or jutting out from the side. We also made one hand single thickness of the foam we are using and one double thickness to see which one people liked high-fiving more/which withstood the high-fiving better.
We met with Tim to get a different opinion on our project from someone who has not heard of our idea or seen anything we have been working on. He was initially critical of whether our concept was actually practical, but once he saw the videos of all of the user testing we have been doing and how our target audience is actually willing to engage with our idea, he was excited by our project. His one big critique was that he thought that our logo was too aggressive and needed to be more of a celebratory message. He also thinks we are promising that we can do too much; we just need to say exactly what we are doing/hoping to achieve. He also suggested that, "the brand should put a smile on your face".
We used the rest of class time to develop better slogan ideas based on Tim's critique. We went around the north end of class and asked our peer's opinions on six slogans, then refined down to two slogans based on their comments and asked the south end of class which was the best. Donald told us that the two slogans we had narrowed down to were both ok but still weren't quite saying exactly what he feels is the essence of our campaign, so we re-worked the slogan that everyone liked best into a final slogan that we are happy with.
We met with Tim to get a different opinion on our project from someone who has not heard of our idea or seen anything we have been working on. He was initially critical of whether our concept was actually practical, but once he saw the videos of all of the user testing we have been doing and how our target audience is actually willing to engage with our idea, he was excited by our project. His one big critique was that he thought that our logo was too aggressive and needed to be more of a celebratory message. He also thinks we are promising that we can do too much; we just need to say exactly what we are doing/hoping to achieve. He also suggested that, "the brand should put a smile on your face".
We used the rest of class time to develop better slogan ideas based on Tim's critique. We went around the north end of class and asked our peer's opinions on six slogans, then refined down to two slogans based on their comments and asked the south end of class which was the best. Donald told us that the two slogans we had narrowed down to were both ok but still weren't quite saying exactly what he feels is the essence of our campaign, so we re-worked the slogan that everyone liked best into a final slogan that we are happy with.
Thursday, 6 October 2016
Initial Webpage Research & Ideation
I looked at some websites to gain inspiration and then thumbnailed some initial ideas. I took my favourite bits from those rough sketches and mocked up three webpage layouts in Photoshop. I then combined the elements that were working the best from each of them into one layout to move forward with and develop.
Monday, 3 October 2016
Prototyping On Lambton Quay 2
We brought second hand t-shirts from Save Mart and wrote on them with vivid to prototype whether people would react differently to us being branded and asking for high-fives.
We found that the t-shirt seemed to help people know that they could approach us for a high-five. I know it also made me feel a lot more comfortable and confident approaching people as we were embodying the brand rather than embodying ourselves. Something that was really cool was that because of our branded t-shirts we became recognisable and people started to talk about us. Also, quite a few people who high-fived us asked what we were high-fiving for. This is a good outcome in terms of our campaign as our idea relies on creating conversation.
Another outcome of our branding was that people came up to us out of their own volition and asked for a high-five. Also, because people could read our shirts and prepare, lots of people who might not have high-fived us last time we prototyped shuffled their bags into their other hands, made eye contact and got their hands out and ready. Even if people didn't high-five us, they often smiled and observed others high-fiving us - so their mood was improved even if they didn't get directly involved.
Another insight we gained from today was that when we tried standing in one place, with one of us on either side of the sidewalk, and offered high-fives we received the most engagement. We had previously decided against this technique as we didn't want to look like people who were asking for money or wanting people to stop and talk to us. We wonder if we received the best participation because people could see us, read our t-shirts, see others participating, process the idea and then prepare for a high-five before they reached us.
We found that the t-shirt seemed to help people know that they could approach us for a high-five. I know it also made me feel a lot more comfortable and confident approaching people as we were embodying the brand rather than embodying ourselves. Something that was really cool was that because of our branded t-shirts we became recognisable and people started to talk about us. Also, quite a few people who high-fived us asked what we were high-fiving for. This is a good outcome in terms of our campaign as our idea relies on creating conversation.
Another outcome of our branding was that people came up to us out of their own volition and asked for a high-five. Also, because people could read our shirts and prepare, lots of people who might not have high-fived us last time we prototyped shuffled their bags into their other hands, made eye contact and got their hands out and ready. Even if people didn't high-five us, they often smiled and observed others high-fiving us - so their mood was improved even if they didn't get directly involved.
Another insight we gained from today was that when we tried standing in one place, with one of us on either side of the sidewalk, and offered high-fives we received the most engagement. We had previously decided against this technique as we didn't want to look like people who were asking for money or wanting people to stop and talk to us. We wonder if we received the best participation because people could see us, read our t-shirts, see others participating, process the idea and then prepare for a high-five before they reached us.
Friday, 30 September 2016
Ex-Change Week 9
Today we had another Ex-Change moment. We went around the group and each showed what we had been up to and asked for critique/helpful insights. Everyone's projects were super interesting and it was cool to see how they were progressing from the last time we met.
I showed the group our finalised campaign idea and explained the user's journey. I then also showed them the video of our prototyping on Lambton Quay. These were the comments I received:
I showed the group our finalised campaign idea and explained the user's journey. I then also showed them the video of our prototyping on Lambton Quay. These were the comments I received:
- Look at insurance ad showing people how a smile can make a difference
- Could you have badges/wristbands/apparel available at the concert for people to buy to support the massage e.g. Look at ‘Are you ok?’ badge for Domestic Violence
- They really like that we’re spreading awareness for an issue
- They like that we’ve sorted out our whole campaign etc before we start to try and work out a name/slogan etc so that our name is informed by what we’re doing, not the other way around
- They love that we’ve been user testing on the street and our reasons are informed through actual research and insights from the real target audience
- They like that the event would be on a Friday as hopefully peoples bosses would be more willing to let people to leave early or take longer lunch breaks to enjoy the event
- They like that the ad would be on both TV and social media as they think that older generation still watch TV
Working Out Our Final Idea
Today we locked in our final idea; a campaign revolving around a 'Hi-Five Week', a week that raises awareness for workplace stress. Our campaign would start with a promo video, leading up to the actual Hi-Five Week where branded people go around high-fiving business workers on the street and there are also large foam hand installations, the week would end in an event on the Friday afternoon much like Cuba Dupa but with stand up comedians and trick performers etc and also branded merchandise, the whole campaign would be supported with a webpage with more information and resources.
Tuesday, 27 September 2016
More Research
As we have slightly shifted the direction of our ideas I decided that I needed to do some more research about how high-fives can improve wellbeing to support our concept. I also wanted to look into wellbeing awareness days for inspiration, and to see what seemed to work well and what were things I thought we could to better in our own campaign.
Friday, 23 September 2016
Refining Our Idea
Even though Hi-Five Cam was the main aspect of our original concept, we are thinking we are going to let it go as our ideas are developing in a different direction. Through prototyping I have come to realise that having to high-five someone while you are waiting at the traffic lights is actually quite awkward as you don't know what to do after you have high-fived - it was much more fun and exciting to high-five people as you crossed paths. Also, when discussing our idea with others, many have been worried that people would be turned off by the idea that they could be filmed and projected onto a giant screen at any moment. Our 'how might we' is trying to make streets more fun - not more intimidating. We also feel like Hi-Five Cam is quite exclusive as it would only be installed at one set of traffic lights, whereas we want to impact as many people as we possibly can.
We are now thinking that we are going to make a social campaign around high-fiving. Maybe a 'High Five Day' or 'High Five Week'?
Tuesday, 20 September 2016
Interim Critique/Prototyping
Today we had interim critique which involved showing three prototypes for our ideas to a tutor and classmates from all of third year VCD. Our three prototypes were: a video of us prototyping on Lambton Quay, a teaser hand installation that let people know Hi-Five Cam was roaming about, and a Hi-Five frame that we used to spontaneously frame people around class to see if they would hi-five without any explanation. This class was great as we received lots of positive comments and engagement, but we also got people asking questions that made us look at our project from a new angle. We feel like this session has given us a lot to take away and ruminate over, helping us move forward more strongly. I especially loved today as I like any opportunity to see what everyone else is up to and to user test and provide helpful critiques on other peoples projects.
Monday, 19 September 2016
Prototyping On Lambton Quay
Today we went down to Lambton Quay and plucked up the courage to high-five strangers. We wanted to test whether our target audience (business people in the CBD) would actually be willing to interact with someone they didn't know through a simple high-five and how this might effect them. We did two types of tests; offering high-fives to people walking the opposite direct that we were down the sidewalk and high-fiving people waiting at traffic lights. It was significantly easier to be brave enough to offer a hi-five to someone walking than it was to go up to someone who was waiting. It didn't help though that people have a tendency to wait right on the edge of the sidewalk so you had to approach them from the side which often startled people as they couldn't see you coming and they were not expecting to be talked to, which made you feel awkward. Because Hi-Five Cam would be picking two people already waiting side-by-side at the traffic lights this wouldn't happen for the real thing. It was great to see how high-fiving made people smile, break out of their bubble, or even laugh. It was interesting to see how some people had to take a few seconds to decide whether or not they would participate whereas others were trying to inconspicuously get themselves ready to high-five you when they saw you high-fiving others in front of them.
Thursday, 15 September 2016
Expanding On Our Idea
We have chosen to move forward with our 'Hi-Five Cam' concept but through more ideation and storyboarding we are trying to flesh out this idea further and make it more of a campaign (also giving us more that we can design rather than just conceptualise). We are currently thinking of things like, flyers, posters, installations (guerrilla marketing), events, competitions, social media.
Tuesday, 13 September 2016
Mid Semester Task - Platform
Over the mid semester break we had to find (in our teams) an example of a manufactured or social experience that addressed the users' wellbeing. We then had to analyse, describe, and critique our exemplar and prepare to present our findings to our class on the first day back.
We chose Coca-Cola's 'Friendly Twist' campaign. We wanted to look more in depth at this campaign as this design challenge is very similar to our own (although our target audience and environment is different) so we were interested to see how Coca-Cola approached the problem. Although the brand is not exactly something I would endorse (I rather like my teeth the way they are thank you), I really liked how they had clearly thoroughly analysed their target audience and the situation they were trying to effect as this helped them easily reach their desired outcomes for their 'social experiment' using their product. The overall message of the ad; something facilitating small interactions that improve people's wellbeing, really resonated with us as this is what we are trying to achieve with our project.
We were spontaneously chosen to present our exemplar to Streams C and D which was a bit nerve-wracking to be put on the spot, but luckily we had a short spiel prepared. Once everyone dug deeper through the cheesiness that Coca-Cola ads thrive off (for example: "Open a Coke, open a new friendship!") I think everyone could see the reasons why this was a good example and what we could learn from looking at it.
My three favourite exemplars that other groups found:
http://bestawards.co.nz/entries/interactive/a-dogs-story/
http://watermarkltd.com/article/pedigree-a-dogs-story
http://bestawards.co.nz/entries/public-good/lin-breaks-her-arm/
https://www.cna.com.br/speakingexchange/
We chose Coca-Cola's 'Friendly Twist' campaign. We wanted to look more in depth at this campaign as this design challenge is very similar to our own (although our target audience and environment is different) so we were interested to see how Coca-Cola approached the problem. Although the brand is not exactly something I would endorse (I rather like my teeth the way they are thank you), I really liked how they had clearly thoroughly analysed their target audience and the situation they were trying to effect as this helped them easily reach their desired outcomes for their 'social experiment' using their product. The overall message of the ad; something facilitating small interactions that improve people's wellbeing, really resonated with us as this is what we are trying to achieve with our project.
We were spontaneously chosen to present our exemplar to Streams C and D which was a bit nerve-wracking to be put on the spot, but luckily we had a short spiel prepared. Once everyone dug deeper through the cheesiness that Coca-Cola ads thrive off (for example: "Open a Coke, open a new friendship!") I think everyone could see the reasons why this was a good example and what we could learn from looking at it.
My three favourite exemplars that other groups found:
http://bestawards.co.nz/entries/interactive/a-dogs-story/
http://watermarkltd.com/article/pedigree-a-dogs-story
http://bestawards.co.nz/entries/public-good/lin-breaks-her-arm/
https://www.cna.com.br/speakingexchange/
Tuesday, 23 August 2016
'Pimp My Idea' Exercise
Today our class merged with Stream D and got in groups of four teams to share our three developed concepts and receive feedback. Our group really liked all three of our ideas which was difficult when we were told that they had to pick one they thought we should carry on with. The majority vote was very close but our 'Hi-Five Cam' idea won. We then had to pass our concepts round the circle of teams to get our ideas 'Pimped'. We got some helpful and exciting suggestions and we incorporated some of them into our journey map that we produced at the end of class to support our concept.
Friday, 19 August 2016
Ex-Change Week 5
Today we met in our Ex-Change groups for the second time. We went round the table and showed each other what we had been up to since we had last met. I was able to give helpful comments/critique to the girls who study Fashion and Textiles, but unfortunately for those of us who do VCD and for the boy who does Industrial it felt like there was nothing much we could ask for critique on as we had all handed in this week.
When it got to my turn I showed the group my team's dossier (as the audio on our video was too quiet in the crowed environment) and read them the key points/insights that we had came to. I then reflected on how we thought we had gone for our presentation and hand in and where we are going to go from here. I ended by showing them the ideas that my team and I had come up with during our rapid ideation session in class today and asking whether they could think of any design concepts that might answer our provocation - or if they could think of any exemplars from real life.
One of the girls liked the idea of something that encourages interaction in the form of a game, and she used the example of giant chess in the CBD in Christchurch. I had already thought of this example myself - although the giant chess on a footpath that I have seen is on Stewart Island. I do like the idea of games though; what are some other games that could be turned into something on the street? The same girl also said that she could imagine something that you would have to hit or stomp on to activate, and she suggested I look at examples from Vivid Sydney. Another person suggested that we could force people to stand beside each other or sit next to each other etc, like that chair that was designed at Massey a few years ago where someone had to sit on the bottom seat in order for someone to be able to climb up the ladder and sit on the top, or else the chair would fall over.
When it got to my turn I showed the group my team's dossier (as the audio on our video was too quiet in the crowed environment) and read them the key points/insights that we had came to. I then reflected on how we thought we had gone for our presentation and hand in and where we are going to go from here. I ended by showing them the ideas that my team and I had come up with during our rapid ideation session in class today and asking whether they could think of any design concepts that might answer our provocation - or if they could think of any exemplars from real life.
One of the girls liked the idea of something that encourages interaction in the form of a game, and she used the example of giant chess in the CBD in Christchurch. I had already thought of this example myself - although the giant chess on a footpath that I have seen is on Stewart Island. I do like the idea of games though; what are some other games that could be turned into something on the street? The same girl also said that she could imagine something that you would have to hit or stomp on to activate, and she suggested I look at examples from Vivid Sydney. Another person suggested that we could force people to stand beside each other or sit next to each other etc, like that chair that was designed at Massey a few years ago where someone had to sit on the bottom seat in order for someone to be able to climb up the ladder and sit on the top, or else the chair would fall over.
Rapid Ideation
Today in class we did a rapid ideation exercise in our teams. This was a lot of fun and even though most of our ideas were pretty ridiculous and not very practical at least we have got the ball rolling - and we have also gotten all of those terrible ideas out of our heads!
Thursday, 18 August 2016
Brief
Hannah, Farren and I have decided to stay as a team as we think that we work really well as a group and we are keen to see what we can produce together.
We were interested in a few other briefs but when we went back to have a second look and a more detailed read of them they weren't on Stream, so that solidified our choice to stick with our own brief. We are quite invested in our brief as we have been working on it for so many weeks and we are interested to see how creative we can get with our solution to our provocation.
We were interested in a few other briefs but when we went back to have a second look and a more detailed read of them they weren't on Stream, so that solidified our choice to stick with our own brief. We are quite invested in our brief as we have been working on it for so many weeks and we are interested to see how creative we can get with our solution to our provocation.
Tuesday, 16 August 2016
Formative Assessment Presentation
Today we presented our script and video in front of our Stream and one other Stream in a lecture theatre in Block 4. The first challenge was to find the lecture theatre as it wasn't one we had ever been to before and Block 4 is not somewhere we frequent. Once we found the theatre I was pleasantly surprised by how small and intimate it was as I had been worrying about it being very large and intimidating.
Even though I try to mentally prepare myself to not feel too nervous leading up to public speaking, because we were one of the last ones on the predetermined list to present I had started to feel ill and shaky by the time we finally got up in front of everybody. Luckily I managed to make it through my parts of the script without a hitch and in time with the video. It was helpful that we had split the script up between us so that we got small breaks between each of our speaking parts.
People seemed to enjoy our video - even laughing in parts, although someone did comment that the video clips were so captivating that they forgot to listen to what we were saying! The only thing that went a tad wrong during our presentation was that Farren had to turn up the sound half way through as we realised the city street noises were very quiet and the audience probably couldn't hear them. Also, unfortunately people were clapping too loudly during our credits to hear the amusing penguin noises we had included.
The best part of presentations today, apart from seeing/hearing the amazing work our peers have been up to, was the lollies that Tristam supplied.
Even though I try to mentally prepare myself to not feel too nervous leading up to public speaking, because we were one of the last ones on the predetermined list to present I had started to feel ill and shaky by the time we finally got up in front of everybody. Luckily I managed to make it through my parts of the script without a hitch and in time with the video. It was helpful that we had split the script up between us so that we got small breaks between each of our speaking parts.
People seemed to enjoy our video - even laughing in parts, although someone did comment that the video clips were so captivating that they forgot to listen to what we were saying! The only thing that went a tad wrong during our presentation was that Farren had to turn up the sound half way through as we realised the city street noises were very quiet and the audience probably couldn't hear them. Also, unfortunately people were clapping too loudly during our credits to hear the amusing penguin noises we had included.
The best part of presentations today, apart from seeing/hearing the amazing work our peers have been up to, was the lollies that Tristam supplied.
Monday, 15 August 2016
Preparing For The Presentation/Hand-In
We edited our dossier and video for presentation based on the critique that we received from Donald and Tristam on Friday. We then recorded ourselves performing our presentation script and made a copy of our video that had this over the top for marking/moderation purposes, as we know they are not going to record our actual presentation. We had fun recording ourselves and it only took a few takes to get through the whole script correctly and on time - although we might need to practice more for the actual presentation!
Farren and Hannah printed the cover of our dossier at Ink Digital while I printed the inside pages of the dossier at uni. After cutting off the white edges, we then used a binding technique that Donald had shown us an exemplar of in class on Friday to bind our pages together. This involved using double sided tape to stick the inside edge of the pages together and then covering the spine with black tape to finish. I found this interesting as I have never bound anything before and I really like the final result.
I am not worried about our hand-in and presentation tomorrow, but I'm sure as it gets nearer the time for us to stand up in front of everyone and speak I will be feeling very nervous!
Friday, 12 August 2016
W4S2 Class
Today we showed both Donald and Tristam (separately) our dossier and performed our presentation for them. They both seemed to enjoy what we had so far but they also both had some helpful tips and critiques to help us move our work to the next level. I feel happy and confident at where we are with preparing for Tuesday - especially considering a lot of people I know in other Streams are very worried about how they are going to have everything ready for presentation and hand-in.
Thursday, 11 August 2016
Presentation Script
We initially pulled the best bits straight out of our dossier to make a script for our presentation, but Farren had the good idea to make the script less formal and to nod to the videos more, in order to make our presentation more conversational and gain more empathy.
We have assigned each of us one of our three personae to read during the presentation. This means that we are all equally participating and also that it is easier for our audience to understand which persona we are talking about each time.
We have assigned each of us one of our three personae to read during the presentation. This means that we are all equally participating and also that it is easier for our audience to understand which persona we are talking about each time.
Wednesday, 10 August 2016
Style For Dossier
We were originally going to use both photographs/videos and illustrations for our presentation and dossier, but something Donald said to us off-handedly on Tuesday struck me - was there a reason for using both? Could we not articulate our metaphor just fine with only one? When I brought up my concerns with my teammates they agreed and, although we were sad to cut the lovely illustrations of our personae that Farren had done, it made sense to go down the photography for our dossier and video for our presentation route as we had a lot more material available to us without having to spend time on more illustrations or even animations.
Monday, 8 August 2016
More Secondary Research
Now that we have our final provocation; 'How might we facilitate humour on city streets to encourage unexpected and fun moments of connection that reduce stress?', I felt that we needed to include in our dossier some solid facts that backed up our idea of using humour to de-stress people. I therefore did more secondary research, this time about humour and how it can reduce stress. I also looked up some readings on stress in business/office workers that we could use in our dossier to back up why we have chosen to focus on them as our target audience.
Friday, 5 August 2016
W3S2 Class
We showed Donald our first draft visual brief today. He was able to confirm with us that we are allowed to continue with three user profiles but said that it would be wise to only have one 'How might we...' question/provocation that could answer all three users' needs. We want to continue with our three profiles as it allows us to show the range within our 'business men and women' audience, and also how three different situations and insights could be solved by one solution. We synthesised our large pool of 'How might we...' questions into one final provocation that addressed all of our user profiles. Our final question is also based on the insights we had on our observation trip to Lambton Quay.
At the end of class we laid our work out on the table and then had the opportunity to go around and look at everyone's work from all of the VCD Streams. It was great to be able to see what everyone else is up to and how everyone is responding to the three readings differently. I personally feel like our class/stream has been more focused on producing quality text elements rather than thinking about visual elements yet, which is very different from the other classes. I am glad that we haven't been pushed to look at the visual side of the presentation and dossier yet as I feel like we have been boiling down our ideas to a real gem, and that we will then be able to focus on the visuals without having to return to the text. It is interesting to see how classes all doing the same project and working in relatively the same space can be doing things very differently.
Thursday, 4 August 2016
'How might we...' Questions (Provocations)
In our team meeting we produced seven questions for each of our three user personae using these prompts:
Increase The Good
Remove The Bad
Explore The Opposite
Question An Assumption
Go After The Adjective
Look For Unexpected Resources
Look For Similar Environments + Create An Analogy
This was helped us start to think of what we actually wanted to change about the city streets in the CBD and what we wanted to alter about our users' journeys. The seven prompts made us think about our insights about each user and their journey from many different angles. We ended up coming up with a whole pool of relevant and good quality 'How might we' questions/provocations that we would have never have thought of without the prompts.
Increase The Good
Remove The Bad
Explore The Opposite
Question An Assumption
Go After The Adjective
Look For Unexpected Resources
Look For Similar Environments + Create An Analogy
This was helped us start to think of what we actually wanted to change about the city streets in the CBD and what we wanted to alter about our users' journeys. The seven prompts made us think about our insights about each user and their journey from many different angles. We ended up coming up with a whole pool of relevant and good quality 'How might we' questions/provocations that we would have never have thought of without the prompts.
Tuesday, 2 August 2016
Point-of-View Statements
Today in class we were given a worksheet which walked us through generating point-of-view statements. This was very helpful as it helped us refine our target audience and articulate our insights in clear statements that will help lead us to provocations. I really liked doing this task as I felt that we had chosen our target audience and had exposed some of their needs through doing user journeys, but we hadn't yet really defined exact users and the situations they would find themselves in that we could target. Now we have a clear picture of who our users are and where we could target them/their context.
Monday, 1 August 2016
Observing People
Today my teammates and I went down onto Lambton Quay and observed our target audience in the part of the city that we had identified as the most stressful place. This was an interesting exercise as it helped show us how people behave in the space, any habits people have when they are navigating through it etc. This also helped confirm some of the theories/insights we had discussed through our empathy and journey maps. It was also nice just to immerse ourselves in the situation we are thinking of designing for.
Sunday, 31 July 2016
Empathy & Journey Maps
Through doing multiple empathy and journey maps we have started to profile individuals who fit into our target audience and are coming to better understandings of how they might feel/react/think in situations that we have focused in on as being very stressful parts of city life. This will help us begin to think about how/where we can disrupt these routines enough to reduce their stress, not add it. Journey mapping has also helped expose things that we might not have previously thought of as being stressful. We are starting to get a better feel for who our audience is and we are also confirming that the area of stress in the city we have focused in on is actually stressful and could be altered.
Friday, 29 July 2016
Ex-Change Week 2
Today we met up with our Ex-Change groups for the first time. Our group was made up of three VCD students, one fashion student, one textiles student, and one industrial student, so we had quite a good range of disciplines which will be helpful to get a diverse range of opinions as we progress with our projects.
We spent this session getting to know each other. We went around and described our disciplines' briefs and how we were starting to respond to those briefs. We helped each other out by giving feedback on each others initial ideas and also trying to think of at least one design exemplar for each person to go away and look at.
It was nice to chat to people outside of your normal classmates about your project to get fresh opinions about it. It was also awesome to hear what other disciplines are doing and it will be interesting to see their projects develop, as we usually don't get to see what they are up to due to working in different buildings/areas around uni.
It was also interesting to learn about how each discipline/person was responding to the idea of 'Wellbeing'.
We spent this session getting to know each other. We went around and described our disciplines' briefs and how we were starting to respond to those briefs. We helped each other out by giving feedback on each others initial ideas and also trying to think of at least one design exemplar for each person to go away and look at.
It was nice to chat to people outside of your normal classmates about your project to get fresh opinions about it. It was also awesome to hear what other disciplines are doing and it will be interesting to see their projects develop, as we usually don't get to see what they are up to due to working in different buildings/areas around uni.
It was also interesting to learn about how each discipline/person was responding to the idea of 'Wellbeing'.
Thursday, 28 July 2016
Looking At Exemplars
Even though we are not supposed to be thinking of design solutions to our problems/insights yet, I find that looking at exemplars of ways that people have improved people's day-to-day experiences through social or civic design projects helps inspire me to get invested in creating this visual brief.
Tuesday, 26 July 2016
Interviewing & SLIP Exercises
Over the week individually and as a team we have been doing a lot of interviewing, asking the open ended questions that we produced as a team in class. This helps us get a better understanding of why people may feel stressed in the city, where they feel most stressed, and what they might do to reduce their stress. We have used the SLIP technique to help us compile and condense our information and produce insights to where we could target for our visual brief. Through our initial interviews and SLIP exercises we also exposed gaps in our knowledge and produced new questions that we then had to go back and ask.
Our SLIP exercises helped us find that the thing that makes people the most stressed in the city is getting from 'A' to 'B', the thing people are most likely to do to reduce their stress is taking a moment for themselves, and the reason why people are most likely to not to do something that they know reduces their stress is because they have no time/are too busy.
Monday, 25 July 2016
Secondary Research
I have done a lot of secondary research on the topic of 'Stress in the City' and if/how nature can help reduce stress to help me get a better feel for the topic. I feel really passionate about the idea that having more nature in urban spaces can improve people's mindset and brighten up their day. I have come from a farming background, so it is often strange for me to not be exposed to nature on a daily basis. Although in saying that I do think that Wellington is quite a good city for having lots of parks and natural spaces within easy walking distance of the CBD.
Thursday, 21 July 2016
'Stress in the City' Brief
My favourite reading of the three we are allowed to choose from is 'Stress in the City'. I feel like I relate to this one the best and I also feel like it offers a lot of opportunities/a range of pathways depending on what aspect of city life you choose to focus on, what your target audience etc.
Before I came to Wellington for university I had only ever lived on farms in rural Southland. I had never lived in a town before, let alone a city, so I did find the change quite shocking. I often find myself stressed in the city because of the amount of people all trying to move through the same spaces, having to be ruled and surrounded by traffic, the noise, trying to get to places on time on foot, or otherwise having to rely on public transport etc.
Before I came to Wellington for university I had only ever lived on farms in rural Southland. I had never lived in a town before, let alone a city, so I did find the change quite shocking. I often find myself stressed in the city because of the amount of people all trying to move through the same spaces, having to be ruled and surrounded by traffic, the noise, trying to get to places on time on foot, or otherwise having to rely on public transport etc.
Tuesday, 19 July 2016
Defining Labels
Ex-Change = Collaboration, Sharing, Cross-School, Class, Teamwork
Empathy = Brief, Audience, Context, Research, Insight
Define = Synthesise, Proposition, Essence, Perspective, Action
Ideate = Brainstorm, Mind Map, Thumbnail, Wireframe, Prototype, Visualise, Code, Render, Build
Test = Present, Critique, Feedback, Insight
Empathy = Brief, Audience, Context, Research, Insight
Define = Synthesise, Proposition, Essence, Perspective, Action
Ideate = Brainstorm, Mind Map, Thumbnail, Wireframe, Prototype, Visualise, Code, Render, Build
Test = Present, Critique, Feedback, Insight
Subscribe to:
Comments (Atom)