Today my teammates and I went down onto Lambton Quay and observed our target audience in the part of the city that we had identified as the most stressful place. This was an interesting exercise as it helped show us how people behave in the space, any habits people have when they are navigating through it etc. This also helped confirm some of the theories/insights we had discussed through our empathy and journey maps. It was also nice just to immerse ourselves in the situation we are thinking of designing for.
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