Today in class we were given a worksheet which walked us through generating point-of-view statements. This was very helpful as it helped us refine our target audience and articulate our insights in clear statements that will help lead us to provocations. I really liked doing this task as I felt that we had chosen our target audience and had exposed some of their needs through doing user journeys, but we hadn't yet really defined exact users and the situations they would find themselves in that we could target. Now we have a clear picture of who our users are and where we could target them/their context.
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