Over the mid semester break we had to find (in our teams) an example of a manufactured or social experience that addressed the users' wellbeing. We then had to analyse, describe, and critique our exemplar and prepare to present our findings to our class on the first day back.
We chose Coca-Cola's 'Friendly Twist' campaign. We wanted to look more in depth at this campaign as this design challenge is very similar to our own (although our target audience and environment is different) so we were interested to see how Coca-Cola approached the problem. Although the brand is not exactly something I would endorse (I rather like my teeth the way they are thank you), I really liked how they had clearly thoroughly analysed their target audience and the situation they were trying to effect as this helped them easily reach their desired outcomes for their 'social experiment' using their product. The overall message of the ad; something facilitating small interactions that improve people's wellbeing, really resonated with us as this is what we are trying to achieve with our project.
We were spontaneously chosen to present our exemplar to Streams C and D which was a bit nerve-wracking to be put on the spot, but luckily we had a short spiel prepared. Once everyone dug deeper through the cheesiness that Coca-Cola ads thrive off (for example: "Open a Coke, open a new friendship!") I think everyone could see the reasons why this was a good example and what we could learn from looking at it.
My three favourite exemplars that other groups found:
http://bestawards.co.nz/entries/interactive/a-dogs-story/
http://watermarkltd.com/article/pedigree-a-dogs-story
http://bestawards.co.nz/entries/public-good/lin-breaks-her-arm/
https://www.cna.com.br/speakingexchange/
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