Ex-Change Week 9

Today we had another Ex-Change moment. We went around the group and each showed what we had been up to and asked for critique/helpful insights. Everyone's projects were super interesting and it was cool to see how they were progressing from the last time we met.

I showed the group our finalised campaign idea and explained the user's journey. I then also showed them the video of our prototyping on Lambton Quay. These were the comments I received:

• Look at insurance ad showing people how a smile can make a difference
• Could you have badges/wristbands/apparel available at the concert for people to buy to support the massage e.g. Look at ‘Are you ok?’ badge for Domestic Violence
• They really like that we’re spreading awareness for an issue
• They like that we’ve sorted out our whole campaign etc before we start to try and work out a name/slogan etc so that our name is informed by what we’re doing, not the other way around
• They love that we’ve been user testing on the street and our reasons are informed through actual research and insights from the real target audience
• They like that the event would be on a Friday as hopefully peoples bosses would be more willing to let people to leave early or take longer lunch breaks to enjoy the event
• They like that the ad would be on both TV and social media as they think that older generation still watch TV