Working Out Our Final Idea

Today we locked in our final idea; a campaign revolving around a 'Hi-Five Week', a week that raises awareness for workplace stress. Our campaign would start with a promo video, leading up to the actual Hi-Five Week where branded people go around high-fiving business workers on the street and there are also large foam hand installations, the week would end in an event on the Friday afternoon much like Cuba Dupa but with stand up comedians and trick performers etc and also branded merchandise, the whole campaign would be supported with a webpage with more information and resources.