We brought second hand t-shirts from Save Mart and wrote on them with vivid to prototype whether people would react differently to us being branded and asking for high-fives.
We found that the t-shirt seemed to help people know that they could approach us for a high-five. I know it also made me feel a lot more comfortable and confident approaching people as we were embodying the brand rather than embodying ourselves. Something that was really cool was that because of our branded t-shirts we became recognisable and people started to talk about us. Also, quite a few people who high-fived us asked what we were high-fiving for. This is a good outcome in terms of our campaign as our idea relies on creating conversation.
Another outcome of our branding was that people came up to us out of their own volition and asked for a high-five. Also, because people could read our shirts and prepare, lots of people who might not have high-fived us last time we prototyped shuffled their bags into their other hands, made eye contact and got their hands out and ready. Even if people didn't high-five us, they often smiled and observed others high-fiving us - so their mood was improved even if they didn't get directly involved.
Another insight we gained from today was that when we tried standing in one place, with one of us on either side of the sidewalk, and offered high-fives we received the most engagement. We had previously decided against this technique as we didn't want to look like people who were asking for money or wanting people to stop and talk to us. We wonder if we received the best participation because people could see us, read our t-shirts, see others participating, process the idea and then prepare for a high-five before they reached us.
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