Today we set up two different foam hand prototypes to test which installation people would interact with more; handing from above or jutting out from the side. We also made one hand single thickness of the foam we are using and one double thickness to see which one people liked high-fiving more/which withstood the high-fiving better.
We met with Tim to get a different opinion on our project from someone who has not heard of our idea or seen anything we have been working on. He was initially critical of whether our concept was actually practical, but once he saw the videos of all of the user testing we have been doing and how our target audience is actually willing to engage with our idea, he was excited by our project. His one big critique was that he thought that our logo was too aggressive and needed to be more of a celebratory message. He also thinks we are promising that we can do too much; we just need to say exactly what we are doing/hoping to achieve. He also suggested that, "the brand should put a smile on your face".
We used the rest of class time to develop better slogan ideas based on Tim's critique. We went around the north end of class and asked our peer's opinions on six slogans, then refined down to two slogans based on their comments and asked the south end of class which was the best. Donald told us that the two slogans we had narrowed down to were both ok but still weren't quite saying exactly what he feels is the essence of our campaign, so we re-worked the slogan that everyone liked best into a final slogan that we are happy with.
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