Touchpoint Development

We created a promo video to generate awareness of Hi-Five Week and to notify people about the reason branded ambassadors will be on the street hi-fiving. I like the upbeat, fun music we used for our video and the contrast of short, quick cuts and longer shots. I feel like the video does a good job of introducing people to the idea of Hi-Five Week.

This video will direct viewers to the campaign website we have created which contains information to help the audience understand our key messages and inspire them to participate in Hi-Five Week. We developed our website into a long scrollable webpage with hover elements to make it more interactive. We chose a scrolling webpage to keep the user's journey through the site simple and easy. We alternated between orange and white panels to break up the website into sections and to make it more visually interesting. The website contains information about the campaign, the issue, five ways to wellbeing, our street event, supportive campaign merchandise, proposed sponsors, and the poster collection.

We developed this series of six posters for our Hi-Five Week campaign, one for each of the ways to wellbeing, to help promote mindfulness and create conversation around mental health. We were originally not going to produce posters as we didn't want to create yet another poster advertising an event, but I believe the way that we are using these posters is more impactful, interesting and purposeful. The posters aren't only applicable during the actual Hi-Five Week.

As well as imagining having branded ambassadors in our t-shirts, we also have foam hands that would be installed on the sidewalk. People can hit the hands for stress release, but they also have the added benefit of acting as unusual, eye-catching promotion for the campaign. I know I certainly like to hit the foam hands, and through our user testing we found that other people do too, so I would like to think they would actually be super effective on the city streets.