Final Reflections

The biggest learning that I took from this paper was how valuable user testing and gaining understanding of the audience first-hand and not just secondary research is. Before this I had not done anything that resembled experience design, but this project really showed me how an idea that might start off feeling purely anthropological and experiential with no room for design can actually be supported and strengthened by different design platforms.

In terms of our project, I am most happy with the way we stepped out of the classroom and into the real world and actually tested our ideas on our true target audience. I feel like this gave us massive ideas for our project and I truely don't think we would have produced anything nearly as realistic and tangible as we did without doing this. The insights we gained from these 'prototyping' sessions were invaluable and really made us think about every little thing we were doing, why we were doing it, and how changing that could impact the result.

If we had to push our idea further we could imagine developing a series of 7-10 second long promo videos for social media platforms, that could go viral and spread awareness of Hi-Five Week and the issue we are combating to an even greater extent. We spent so much time researching, testing, and polishing our idea down to a gem that we didn't actually start designing until the end of week 10, meaning that some ideas like this one were left our of our final campaign proposal.